This animation was crafted for NBC Connecticut's social media platforms to ignite enthusiasm for an impactful initiative where individuals contribute school supplies or monetary donations to schools statewide. Collaborating with my Art Director, we embarked on a journey from ideation to realization, meticulously drawing out each frame and transition to ensure a seamless visual story. The primary objective was to craft a compelling video that not only informed audiences about the event but also entertained and inspired them, fostering a sense of joy and community spirit.