This animated promotion was created for NBC Connecticut's social media platforms to amplify awareness for their annual blood drive initiative. In collaboration with my Art Director, we brought this animation to life, meticulously orchestrating every detail from conceptualization to final execution. I sketched out detailed artboards, ensuring seamless transitions and captivating visual storytelling. The engaging narrative of this animation was further elevated through a strategic partnership with esteemed sponsors The Hartford Yard Goats and the American Red Cross, amplifying its impact and reach across diverse audiences.